Brand Concious Youth

India’s 55 % of population falls in the youth bracket which is more focused towards the brand consciousness. Brand consciousness is emerging issue in India which the Indian consumers are never going to part themselves from. Today youth are now more prone towards the brand and becomes brand after how it is perceived by people, the image that it projects and the quality and promise to customers which it upholds. Youth have become the trend setters. There are lots of brands coming into the market which have become a symbol of a characteristic quality leaving great influence on consumer’s mind wondering after its usage.Whenever you enter the shopping mall you see attractive ambience, chandeliers on the roof, glass everywhere and you can see number of brands around you. Whether its apparels, jewelry, footwear’s. It is very easy for the brands to chase youth as only thing which matters them is fashion and style not quality or price. Where the fashion goes youth follows it. There is no surprise that brands like Gucci, Levis, Tommy Hilfiger, Calvin Klein, Armani, Adidas, Reebok, DKNY, Diesel BV, Forever 21 and Prada adorn the shelves of high-profile stores.